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Zenith builds a bridge between Korea and Vietnam through K-Pop education, entertainment production, concerts, cultural exchange programs, and global partnership projects.
Zenith CnM was strategically established and officially licensed in 2025 as a joint Korea–Vietnam entertainment and education venture, built to operate at the source of Hallyu and at the heart of its fastest-growing audience.
Strategically established and officially licensed in 2025.
Supported by HY Global's major investment base and public–private local government network in Korea.
Joint management structure led by Chairman Park Yong-gil and President Bae Jin-cheol.
Global K-Pop training programs and management of diversified Korea–Vietnam official cultural exchange initiatives.
By integrating Korea's proven in-house K-Pop production model directly into the Vietnamese market, Zenith was established with the vision of moving beyond Vietnam's role as a content consumer and creating globally competitive intellectual properties (IP) together with Vietnam's young talent.
Recognizing the high importance of governmental and administrative trust in the Vietnamese market, Zenith was established to secure rapid localization and overcome regulatory barriers through official cultural exchange partnerships and cooperation between local governments.
The 2025 Lim Seul-ong World Tour "ONG BOARDING," produced by Zenith Vietnam's integrated local production team, achieved outstanding commercial success and generated significant media attention through advanced stage production, strategic fandom marketing, and high-quality event execution.
At the heart of Vingroup's flagship high-tech smart cities, Zenith aims to establish premium K-Pop theme centers and cultural hubs, creating distinctive urban landmarks. By integrating open live busking zones, K-Culture marketplaces, and interactive cultural spaces where local residents and tourists can gather and enjoy together, the initiative seeks to elevate both the city's brand value and cultural appeal.
Through a strategic partnership with the University of Hawaiʻi, Zenith has established a new educational model that combines organic dormitory programs with formal academic degree courses.
Based on a partnership with Bingo Group, a Hong Kong-listed entertainment company representing internationally renowned film directors, students gain direct access to audition opportunities in the Chinese and broader Asian film and music industries.
From short-term cultural experience packages to mid- and long-term professional training programs, Zenith connects Jeju, Incheon, Seoul, and Busan, with plans to ultimately expand and transfer the system to Vietnam.
During Zenith's trial opening ceremony, entertainment industry leaders, international partners, and government representatives reaffirmed their commitment to long-term cooperation. Chris, Chairman of Hubei Chenghai Cultural Industry Development Co., Ltd., expressed strong confidence in Zenith's education model and highlighted the significant franchise expansion potential across China, especially in Hubei Province.
Strategic direction for bilateral cultural exchange programs led by Zenith Entertainment Vietnam.
Official Branch Certificate
(공식 지사 인증서)
Cultural exchange and cooperation agreements with municipal and provincial authorities across Korea.
Joint programs with Ninh Bình, Hưng Yên, and Hòa Bình provinces to localize Hallyu content responsibly.
Brand collaboration and sponsorship partnerships with leading Korean and Vietnamese corporations.
Academic and training partnerships spanning Korea, Vietnam, Hong Kong, and the United States.
A growing network of global partners supporting Zenith's cross-border entertainment and education mission.
ZENITH CNM VIETNAM CO., LTD.
Office 3-C, 3rd Floor, A10 Building,
Nam Trung Yen Urban Area, Yen Hoa Ward,
Cau Giay District, Hanoi, Vietnam